I'm not sure if this is true for anyone else, but when I first started being a web user, AOL was my first destination. It was a portal as well as a content provider, so I could get news, sports, etc and also be an active part of community 1.0- Message Boards.
Eventually, I started venturing out (in those days... we called it 'surfing') to find communities and news sites that were more specific to my particular tastes.
Now, with Social Networks being the rage... I think we're starting the see the same thing happening, as niche sites are jumping onto the bandwagon and building more niche audiences.
Travel: Yeah, we've got that one covered
Finance: Absolutely not a problem
Even Steven Speilberg is rumored to be jumping into the fray.
The real question for me is whether or not these sites work as compliments to the Facebook's of the world.... or whether the ultimate end up taking traffic away, leaving Facebook as a still powerful online property... but one that, like AOL, becomes more of a distant memory.
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