Tuesday, June 3, 2008

Google.me?

Hank Williams has a really interesting take on the marriage of Google and Apple, and if you have a few minutes, it's completely worth a read.

That said... I couldn't disagree with him more. With speculation out there that a Major Software Vendor will play a key role at the upcoming WWDC (read: 3G iPhone day), and Apple alleged to be releasing a cloud computing initiative (and make no mistake, the next generation of cloud computing will be a mobile generation) that will sync up mobile devices with laptops and desktops, this seems to be a marriage made in heaven. I think the folks over Valleywag nailed it.

It makes sense on too many levels.
  • Apple wants to break into the enterprise market with the iPhone, so the rumored .me seems like a good way to do so (Apple is going to show the non-geek that cloud computing is safe, which in my mind, creates an end-user pull within the enterprise).
  • Despite claiming they're not a competitor to Microsoft, Google is trying to move its docs. suite into the enterprise.
  • In order for the common non-techy nerd to download applications to Android, they need a destination. Call it an "iTunes-like App shop." Why try to build something that's "iTunes-like" when you can simply partner with the original?
Android is going to be a really cool operating system, and it will run on lots of phones. Great. However, it seems to me that in order for Google to really show off what the system will be capable of doing, Google is going to need the slickest, coolest, fastest, most powerful phone on the market.... you know... the one his Steve-ness will be showing off in just under a week.

So, while Hank will argue that:
And so, while Steve Jobs is used to having the upper hand with his partners like the now supplicating record labels, this relationship is different. Indeed, Steve may hate the whole idea of Android, but he may soon need to get used to his new Google overlords just like the rest of us.

I'd go the other way... and say these two companies are perfect for each other.

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