So, last night was a fairly large regular season baseball game between the Redsox and Yankees. Me, being the proud owner of a subscription to MLB.tv, was ready to log in, sit back, and watch on my laptop.
One problem: ESPN had the rights to the game, and it was blocked out on MLB.tv.
So look, without going into all the hack available to work around this silly little problem, I had a thought.
We know the technology is out there to stream baseball games... we know ESPN has a huge web presence, and that there is a generation like mine (and immediately following mine) that isn't really into cable. We get our content via the web, on our terms. Want to watch Family Guy? Hulu.com. Rent a movie? Netflix streaming (soon to come to an Xbox near you... they finally got that one right).
So, ESPN... on behalf of every person not willing to pay for cable, I'd ask you this: Why don't you stream the game that you already have the rights to? You've already got a ton of page-views coming to your site... imagine if you could keep your audience there for 3 hours at a time.
I mean heck... even the NFL gets it these days.
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